The name “Extraudio™” is a play on words that encapsulates the essence of the brand. “Extra,” from Latin, meaning “outside of,” combined with “audio,” the representation of sound, manifests the company’s mission: to go beyond what is established in music reproduction and to provide auditory experiences that challenge traditional confines.
The logo, which evokes infinity, symbolizes the incessant search for perfection in sound. The vibrant RAL2008 orange color not only pays tribute to the Dutch heritage and the legacy of the Royal House of Orange, founder of the modern Netherlands, but also represents energy and passion. This color symbolizes the national unity of the Dutch in festivities and sports events, and is especially prominent during the celebration of King’s Day.
The distinctive orange of Extraudio becomes the heart of a sensory experience when its products, in standby mode, emit a warm glow that invites interaction. Pressing the logo button initiates a ritual: for 19 seconds, the imagotype blinks in white, symbolizing the latent heart of the machine. When the system verifies its proper functioning, the light becomes steady white, indicating that Extraudio is ready to transport the user through a sea of crystalline and exquisite sounds.
The Extraudio™ brand.
Extraudio is a technological brand created in the Netherlands in 2008 to compete in the global high-end audio market.
Small creative boutique company: Extraudio was born as a small company of electronic innovation, engineering, creative design thinking, and, above all, involved in eco-manufacturing, and energy efficiency of the products we design and produce. We are one of the few green brands in this sector, committed to the sustainability of our planet.
The Extraudio brand was born to satisfy an unmet need in the market: unique, compatible, customizable, scalable, eco-designed, energy-efficient products, with lower operating temperature and physical weight, to give the end user a sense of satisfaction and greater value when purchasing an Extraudio product.
In addition to the traditional channels of marketing audio electronics products, our brand wants to enter the high-end audio market, providing new products and services and new ways to play music in the future.
To create new standards and equipment that do not yet exist today, we need to innovate and approach our potential and future end users differently, understanding the needs of music creation and collaborating with the most advanced professionals and centers in the world of performing arts, music, and acoustics and sound related technologies, as well as in industrial design and innovative manufacturing.
Part of our strategy focuses on research and project collaboration with universities and innovation centers.
This approach positions the Extraudio brand in the field of audiophile and professional excellence and will provide us with synergies for the creation and detection of new solutions for our future users.
Long professional experience of Extraudio’s members:
The Extraudio project is made up of 16 professionals of different nationalities who have worked in the past as company managers, designers, engineers, musicians, distributors, importers, and technicians.
The logical consequence of this professional experience gave us the keys to designing the brand we wanted: an honest and sincere brand, committed to the environment, with sound quality, and above all, to transmit the emotion of music.
We discovered a market niche and the dissatisfaction of some users and ourselves when buying and using some products of high-end audio brands, and that was the motivation to embark on this path, bringing our distinctive sound, the one we like, which is neither better nor worse but different; the recipe to feel the emotion of reality in the reproduction of recorded music. Some of these values guide us daily as a brand and that today is Extraudio.
Why in Extraudio we work the other way around?
We do not consider the economic cost when designing our products; we do not work for economies of scale. We focus on creating a unique and well-differentiated brand and products, prioritizing music, and putting end-users at the center of the creative process. This is our core philosophy and our biggest differentiator.
“End-user satisfaction is the key to Extraudio’s success.”
Extraudio™ is a registered trademark – All rights reserved – Netherlands.